[Stockholm 30th of November 2011] Swedia HighP, subsidiary to Swedia Capital, invests in Minimarket Stockholm AB. Swedia HighP has acquired shares corresponding to 25.9% of the share capital and becomes the second largest shareholder in Minimarket, the women’s wear label based in Stockholm.

”Minimarket is a young, modern, up-and-coming Scandinavian fashion brand. We highly believe in their recent investment in e-commerce combined with a continued focus on the traditional retail sales channels. Minimarket designs desirable, high quality women’s wear and with the new e-commerce platform their collections will reach even more customers globally”, says Staffan Persson, CEO Swedia HighP.

”We are very happy that Swedia HighP have recognized the strength in Minimarket’s brand and its global growth potential”, says Michael Dabrowski, CEO Minimarket. ”Design and production of clothes is a very advanced business and requires resources. Swedia HighP’s investment gives Minimarket a possibility to continue growing and investing in our e-commerce platform, despite the insecure global economy”.

Minimarket has been a women’s wear label since 2006 and is designed by the three sisters Sofie, Jennifer and Pernilla Elvestedt. The collection includes clothing, shoes and accessories. To view the Minimarket collections and shop online, please visit www.minimarket.se

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